Archive for December 12th, 2009

In the next month or so, we will begin running radio spots that “brand” Amsterdam (Small City. Big Heart.) and couple with our printed campaign to tout our beauty, location, close community, success stories, and amenities. This message is as important to get across to our residents as it is to the surrounding region and targeted audiences in other venues.

Our marketing approach is multi-faceted. We will be running online ads with the Business Journal that hit in Albany, Texas and California. We have an eight-page editorial insert in the Legislative Gazette that will launch February 9th. Presentation folders will be distributed to regional realtors, chambers of commerce and economic development entities. They will contain our colorful sales brochure, customized inserts and beautiful annual reports from St Mary’s Hospital and FMCC. Next spring, we will have six collateral video spots produced that will be accessible from our website. Lastly, we may be running ads in trade magazines related to chip fabrication, green energy and data center technologies. These initiatives were budgeted for. They were funded by AIDA and through grants from National Grid, as well as the Mayors contractual line.

It’s time for all of us to be singing our praises and drumming up business for our community, instead of allowing a small group of moaners to constantly sing the blues. We deserve better than that.

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