Archive for June 2nd, 2011

The New York State Economic Development Council (NYSEDC) has awarded the City of Amsterdam “Best of Class” for its printed promotional materials, as well as “Best in Class” for the city website, in its 2011 Marketing and Promotional Materials Competition.

Awarded each year at its annual meeting in May, NYSEDC judged the entries on layout and design, content, and marketing budget size. Categories for the competition included: Development Brochure, Printed Advertising Materials, Multi-Media Advertising, Web Site and Newsletters/Annual Reports, with awards given for Best
of Class, Excellent, and Honorable Mention.

The city’s presentation folder contains one colorful, generic brochure that gives an overview of the city’s best attributes, customizable inserts that describe development incentives in greater detail, specific property sell sheets and success stories of businesses that have chosen Amsterdam as a prime location to grow. The website, designed by Amsterdam-based Engines of Creation and written by former Confidential Aid Thom Georgia, is a comprehensive informational and promotional tool that gets as many as 5,000 visitors a month and has attracted the attention of 65,877 new and unique visitors since its implementation in 2009.

“We are extremely proud of this recognition,” stated Mayor Ann M. Thane. “This is especially meaningful because the marketing competition is juried by professionals in the field of economic development and shows that Amsterdam is doing a quality job. The importance of a well thought out marketing strategy to our community cannot be underestimated. We remain committed to promoting the City of Amsterdam as welcoming, accessible, and affordable for relocating families and businesses.”

The New York State Economic Development Council is New York’s principal organization representing economic development professionals. Its 900 members include the leaders of IDAs, local development corporations, commercial and investment banks, underwriters, bond counsels, utilities, chambers of commerce and private corporations. NYSEDC’s mission is promoting economic development, encouraging sound regional development practices, and conducting professional education programs for its members.

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